March 1, 2010 - Junk food advertising has reached a new low with the recent Doritos "Crash the Super Bowl" ads which portray Doritos consumers as violent murderers who will kill fellow human beings to get a bag of Doritos.
One Doritos ad portrays a man backing out of a parking lot when his car strikes an innocent person who drops a bag of Doritos and falls to the ground behind the car. Rather than trying to help the innocent victim, this man throws his car into reverse and drives over the victim, killing her with the vehicle and stealing the bag of Doritos.
The message? Doritos are so valuable that it's okay to kill people just to score a bag.
A second Doritos ad shows two loser-looking gym bums being attacked by an insane junk food ninja who uses Doritos chips as throwing stars to murder the guy who stole his bag of Doritos. The message here? Doritos are so valuable that it's okay to kill others to defend your snack.
A third Doritos ad shows one elderly man attacking a young man with a stun gun in order to buy the last bag of Doritos from a vending machine. Same gratuitous violence. Same message: committing violent acts against others is perfectly acceptable when you're pursuing a bag of Doritos.
Yet another Doritos ad shows two grown men smacking each other in the face to decide which loser has to go buy more Doritos. The loser ends up with a black eye after being punched so hard he flies through the air and lands on a coffee table, shattering it. Gee, why not just use the women in this role and make it a wife-beating commercial?
